List Relationship Made Simple – How To “Wow” Your Email List Subscribers

Having a huge email list is always nice, but what really matters is whether your subscribers like you or not. The more they like you, the more likely your emails will get opened.

Most people get list building wrong right from the beginning. Their main mistake is to treat their subscribers as entries in a database rather than as people. Have you ever sent off an email broadcast which was totally impersonal and filled with hypey nonsense? Put yourself on the receiving end of one of your emails and think about how you would react to it, or if you would even consider opening it.

You should get this right starting from the point of initial contact: your squeeze page, for example. This is where your future subscriber will form their first impression of you. Give them a free gift containing some of your best tips and tricks. Once they go through the gift and see that you've put a lot of thought and effort into putting it together, they'll immediately start liking you.

Another tactic that works well for building subscriber and customer loyalty is to offer unannounced bonuses. For that initial free gift, why not stick a bonus report or video on the download page? It won't cost you anything, but your new subscribers will be pleasantly surprised.

Another way to offer unannounced "bonuses" is to periodically email free reports, videos, interviews, and similar content to your subscribers. It's a breath of fresh air when someone whose list you're on randomly sends you a one hour video which is packed with gold nuggets of actionable information. Doing so will make your emails stand out from the rest because most of the other people will be busy promoting the latest products.

There's a saying among multi-level marketers that you should "sell yourself, not the opportunity" and that really holds true for email marketing as well. If you constantly pitch products, you might get lucky and sell some stuff or you might not. However, if you give your subscribers reasons to trust you, that'll give them a reason to open your emails.

What would cause someone to open one of your emails? The common answer would be that your email had an eye-catching or persuasive subject line. What many marketers don't know is that some people open emails for the simple reason that a name that they trusted was in the "from" field. By positioning yourself amongst your subscribers as a trusted figure of authority, then people will start opening your emails simply because it's from you.

To take that a step further, your subscribers might even stop reading your emails and skip straight to the link that you provide. Of course, if you regularly provide content-packed emails, then that's a different story. Regardless of what kinds of emails you send out, such as short and sweet emails or long and informative ones, having a strong relationship with your list will skyrocket your open rates. And when you consider that fact, suddenly, list size doesn't matter so much anymore.

Dr. Bob Clarke coaches and mentors new and experienced entrepreneurs in making money online with integrity, honesty, and professionalism. He is a marketing and branding expert who teaches his team the secrets to making money online. Visit http://NetworkMarketingMadeSimple.info to see the entire "Network Marketing Made Simple" series and more of Dr. Clarke's extensive training.