Resell Rights Made Simple

Owning the resell rights to a product allows you to, well, resell a product. What about master resell rights (MRR) or private label rights (PLR)? MRR allows you to sell resell rights while PLR allows you to edit the product and stick your name on it, plus sell resell rights. The topic of resell rights is incredibly broad, but this article will give you a few ideas on how to use resell rights in your business for massive profits.

The typical and very simple sales funnel consists of the front-end product and a one-time offer. Front-end product creation is simple - you can simply write a 20-page e-book, or record an hour-long interview, or whatever. Creating the one-time offer can be a little trickier because it has to cost more than the front-end offer while maintaining relevance so that it converts better. If it costs more, that means it has to be more valuable. Some people create elaborate video courses, offer high ticket items, or offer expensive services. That's fine, but the easy thing to do is to offer resell rights (or MRR or PLR) to the front-end product.

Offering resell rights to your product costs you nothing. In fact, it saves you time and money because you won't have to create another product to serve as your one-time offer. Spending nothing to make more money is a complete no-brainer.

It's not just about making money from your own sales though. Think of offering resell rights as a free way to get exposure for yourself and your brand. If you offer resell rights to a product, be sure to include links back to your site(s) and affiliate links (only if they're useful of course). By offering resell rights to people, you'll be getting people paying you for the privilege of becoming your affiliate of sorts, except they'll be getting 100% of the profits.

There's a distinction to be made between 100% commission affiliate programs and offering resell rights though - resellers get to keep the leads from each sale while affiliates don't. You as the product owner won't get to capture all the leads that your resellers generate, but there is a way around that: by linking to your squeeze page in the product itself or the download page.

When offering resell rights, you'll have to give the graphics files and the HTML file of your product to your resellers. This means that they'll be able to edit the sales page and the download page. Therefore, your only reliable way of communicating with your resellers' customers is through the product itself. If you're offering an e-book, be sure to include prominent links back to your squeeze page so they can join your list. Also be sure to offer incentives to join your list.

Offering resell rights to your products is not only a great way of making more money for virtually no extra effort or investment, but it is a very effective traffic generation method. It is also an excellent way of building exposure for yourself and your brand; popular resell rights products are found all over the web as well as popular resell rights directories, so the more you produce, the more your name will be recognized.

Dr. Bob Clarke coaches and mentors new and experienced entrepreneurs in making money online with integrity, honesty, and professionalism. He is a marketing and branding expert who teaches his team the secrets to making money online. Visit http://NetworkMarketingMadeSimple.info to see the entire "Network Marketing Made Simple" series and more of Dr. Clarke's extensive training.